Here is a quick guide to helping you edit your Google business profile in just minutes:
To edit your Google Business Profile from Search
To edit your Google Business Profile (GBP), you must log in to the Google account you are using to manage your GBP, search your business name and click “See Profile. “(Or just click the name and logo if you are using a mobile device.)
You must now see options to edit your profile, read reviews, add photos, etc.
Click “Edit profile“To open a window to edit your business information.
From here you can edit your company name, category, description, contact information, location, opening hours and more.
Most edits are reviewed and published within minutes, but some can take a few days.
Don’t see your business in Google search?
It may be because your profile is not verified yet. You need to verify ownership with Google before you can edit your profile.
How to Update Your Google Business Profile From Map
You can also edit your Google business profile directly from Google Maps, which is especially useful when on mobile.
The process is almost identical to editing in Google search, but the interface looks a little different – especially on a phone.
How to do it:
Open Google Maps and make sure you are logged into your business account.
In the search box, type your company name and tap your company list when it appears in the search results.
Press ”Edit profile”The button under your company name.
From this view you can change your:
- Opening hours
- Address and card pin
- Phone number
- Website
- Category
- Photos
- Business description
Most changes take effect within minutes, but Google may be reviewing some for accuracy.
Why do you need to keep your Google business profile updated
Keeping your profile Updated improves your local visibility, builds customer confidence and runs more business.
Appears when people are ready to buy
Most local searches are done with a high intention to buy.
A person searching for “Barber near me Open Now” is not just browsing – they are ready to book or go in. And it’s important to have exact hours if you want your business to show.
Residence current keeps your business entitled to these high -converting searches.
Seems reputable
A complete profile gives customers all the information they need to trust your business and take the next step – like visiting your place or making a purchase.
Customers will see:
- Correct hours
- Updated photos
- A working phone number
- A current site link
Run more action
Customers are 70% more likely to visit and 50% more likely to consider buying from companies with a complete business profile, according to Google.
Add regular posts, answer reviews, and keep your photos fresh to show customers that you are active and open to business.
Making updates is easy with Semrush’s local tool set. Use it to manage all your lists, optimize your Google business profile, track your local search singers and more.
To optimize your profile to attract more customers
Once your Google Business profile is created, optimize it to help you rank higher in local search and operate business results.
Here are four proved ways to improve your Google Business List:
1. Use relevant keywords in your description
Find local keywords to be used in your business description to help Google understand what you are offering.
Think about what your customers are writing in search.
Expressions such as “Emergency Plumbing Repair”, “Wedding Photographer in Austin” or “Vegan Bakery East Village” can help describe your services.
Not sure what to add?
Use Semrush’s Keywords magic tool to find relevant keywords to be included in your description. Enter a wide keyword related to your business and click “Search”.
You can see a list of keyword suggestions.
Choose ”Include keywords“Select the” Any Keywords “setting, enter your location modifiers and click”Apply. “
Review these keywords and choose those that match your business and local audience needs.
2. Add ordinary posts and updates
Fresh activity signals for Google (and to customers) that your business is active, committed and reliable.
Matthew Woodward, director of both search logistics and links that ranks find that this is true with its clients:
“We helped a Boston -Attorney Company implementing a weekly posting strategy that combined Case Study photos with client success stories.
“By consistently updating their profile signaled the relevance and authority to Google – leading to higher search singers and outperforming competitors with more reviews, but inactive lists.”
Try posts to advertise:
- Campaigns or seasonal offers
- New products or services
- Events
- Behind the scenes content
Use SEMRUSHS GBP optimization tool to create high quality GBP posts in minutes with AI and plan them in advance.
Once you have configured the tool, select “Post“The tab to start planning and managing your posts.
3. Upload photos of high quality
Photos show your business and help you attract customers looking for something locally right now.
We asked Matthew what is changing to his clients’ local business records has resulted in the biggest boost in the local SEO, and here is what he said:
“We helped a dental clinic update their GBP photo gallery from five generic office images to 26 procedural-specific images-rightful services such as veneer, teeth bleaching and invisalign.”
The result was to get the clinic matched to more relevant searches.
Here are the kinds of photos you need to upload:
- Exterior and inner shots of your location
- Team pictures
- Products, services or menus
- Latest events or customer interactions
Don’t forget: Quality questions. So keep them professional and current.
4. Answer to Customer Reviews
Answer to all reviews shows that you are interested in customer feedback. This can affect new customers and improve your company’s reputation.
Monitor quickly and respond to customer reviews with Semrush’s review management tool.
Once you have configured the tool, scroll down to the “Reviews” section. Click “Show thread and answers“To respond to a review directly in the tool.
Don’t have time to answer each review yourself?
Create AI answers to automatically generate answers to all new customer reviews.
Faqs
How do you change your business name on Google?
Go to your business profile in Google Search or Map, Click “Edit profile“Then update your name under“ Business Information. “
Why can’t you edit your Google business profile?
If you are logged in and verified, Google can temporarily block certain edits – such as changes in your business name, category or location – if it detects suspicious activity, a pending verification, or your profile is under review.
How long does changes take to emerge?
Most updates appear within minutes. Some may take up to a few days for Google to review and publish.
Can you edit your Google business profile on mobile?
Yes – Use Google Maps or Google Search app, tap your business listing, and then select ”Edit profile. “
What is the best way to manage your Google business profile?
SEMRUSHS GBP optimization tools can help you monitor profile views and interactions, draft positions and spot optimization options – all in a dashboard.