In April movement in a trial 2024 involving AI, Tesla, Warner Bros. And the production company behind Blade Runner 2049 Caught the attention of sci-fi fans. Today there is an update that is gearing in favor of Warner Bros.
Alcon Entertainment that produced 2017 Denis Villeneuve movie and has the primary video Blade Runner 2099 Series on the way, alleged that promotional material used for a Tesla event in October 2024, very closely resembled still images from that movie.
These concerns were further increased by the fact that Alcon had asked Warner Bros. Blade Runner 2049 Images as part of the event.
The subsequent trial claims Tesla surrounded this request by feeding Blade Runner 2049 Stills in an AI image generator, and that’s what was eventually used to the background background Tesla presentation.
The lawsuit touches on several complicated questions, including, as Hollywood Reporter points out, “about the creation of a visual of an AI image generator by copying part of a copyrighted work without a license is the copyright infringement.” It is one of the not yet decided questions in the ongoing procedure.
As Thr reports, it is now dismissed “Requirements that seek to keep Warner Bros. Discovery responsible for Tesla’s use of photos” as well as “another requirement that Warner Bros. Discovery had a duty to prevent Tesla from violating Alcon’s intellectual property.”
However, “Warner Bros. Discovery is still facing a demand for contributing violation that accuses the study of facilitating the alleged mismatch.”
You can read more about the trial in Thr; However, the complexities of this specific case come at a time when Hollywood is facing problems centered on AIS intervention of intellectual property on an unprecedented scale.
Earlier this month we learned that Warner Bros. joined Disney and Universal in filing a lawsuit against Midjourney; As Variety reported, the allegations “the AI-implementing platform accuses the obvious violations of copyright” involving copyrighted WB characters.
We do not yet know how Alcon, which (per THR) has an attempt to “fix the claim of direct and vicarious copyright violation,” will eventually cope in his legal battle. But even if Warner Bros. ends up overcoming the remaining claims in this case, it seems that the study has now taken a new interest in protecting its library from copyright infringement with generative AI elsewhere.
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