Google has officially launched Search Live in the United States, allowing users to talk to search and share live camera views for AI-driven answers in real time.
As search engine maker recently reported, search LIVE is now built into the Google app (Android and iOS). It was previously only available through Google Labs.
With the new release, users can:
- Tap the Live icon in the app
- Ask questions loudly in natural conversation
- If necessary, share their camera sherings so that search can interpret what they see in real time
- Receive AI-Generated Responses, Context, and Source Cits directly on screen
Remarkably, both voice and camera sets are available in the new public release. During previous laboratory tests, only the voted “Talk-and-and-List” mode was activated.
Here’s a look at Search Live in action from a video that Google shared:
Why do you need to care
Search Live is another step in Google’s shift from entered queries to real -time, conversation interactions. For users, it creates a practical, multimodal way to get answers immediately.
For SEOs and publishers, however, the implications may be greater:
- Fewer clicks: Real time, spoken answers with quotes on screen can further reduce organic traffic
- Links still exist: Quotes at the bottom could keep some visibility options alive – but user motivation to click is probably low
- Search behavior change: If users start treating Google as an assistant who “see” and “hears”, keyword strategies may need to adapt to contexty, conversation and multimodal queries
What you can do
The American launch of Search Live is further reason to believe that how people are looking to change and continue to change. How to stay ahead:
- Optimize for conversation queries. Focus on natural language questions that are in line with spoken search.
- Add visual context. Structured data, product images and multimodal content can better place your brand when users search with their cameras.
- Trace of visibility change. Monitor impressions, locations and AI mention/quotes to see if content surfaces in new AI-driven contexts.
With Semrush AI SEO Toolkit you can see where your brand will appear in AI-driven search experiences. It includes:
- AI visibility reports to track if your content is quoted in LLMS and AI platforms
- Competitive benchmarking to compare your brand’s share of voice, mood and visibility against rivals in new AI -search environments
Search alive and other AI-driven search experiences is developing rapidly. Start monitoring the performance now so you are ready to adjust when searching live and other AI features are rolled out more wide.