Half Dome is appointed to handle performance media and SEO for specialist insurance provider NTI.
The independent media the agency will be responsible for managing all performance media, SEO and strategy, plus CRO and data analysis, in collaboration with tech agency Digital Immersion.
NTI, a joint venture between Insurance Australia Limited (CGU Insurance) and AAI Limited (Vero Insurance), is an Australian specialist insurance provider in transport and logistics sector that offers comprehensive insurance products, including trucks, mobile plant and equipment, cargo, marine and roadside assistance, as well as risk advisory services.
Its brands include NTI (Commercial truck, mobile plant and equipment and marine insurance solutions), Truck Assist (truck roadside assistance and a direct-to-consumer truck insurance offer), Parcel Protect (an innovative shipping and delivery insurance solution for e-commerce merchants) and CoRsafe (a supply chain end-to-end chain of responsibility management system).
“Right from the first meeting, NTI and Half Dome just clicked” Will HarmsThe half Dome’s co-founder and head of clients, said. “Our product is perfectly suited to help them unlock their next phase of growth media strategy, performance and SEOand our team is progressing like a house on fire. They’re also super smart marketers, so I know we’ll do something great together.”
Will Harms
Charlie Maynedigital marketing and media manager at NTIsaid: “We were impressed Half Dome‘s response during the pitch process – not only did they clearly know their stuff, but it also felt like we were on the same page, both professionally and personally, from the start.
“NTIis in the midst of significant growth and development, and we are delighted to have chosen the right partner to challenge us and drive us forward – we look forward to sticking with the team.”
Jason Kibsgaardmarketing manager at NTIadded: “Half Dome‘s response to our pitch was thoughtful, detailed and demonstrated a great understanding of how we can work together to grow our business. The entire team was engaged throughout the process and we look forward to working with them in the future.”
Jason Kibsgaard
The appointment to Brisbane based NTI contributing to the independent agency’s growing presence throughout Australia. With clients now based in Melbourne, Sydney, Perth and Brisbane, it further highlights the agency’s capabilities in delivering innovative media solutions across various Australian markets.
Joe Frazerco-founder and head of growth at Half Dome said this move into the Queensland market was an exciting next step for the agency.
“We are really happy to work with NTI as our agency continues its growth trajectory. We are proud to continue to deliver market-leading work to clients across Australia who are like-minded and want to do boundary-pushing work.”
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Top photo: Joe Frazer