Big sum, global popularity, how does BCCI make money from IPL? Questions that everyone has. Check out the factors with which they are able to generate big numbers.
BCCI, with its powerful leadership and innovative ideas that invented the IPL, has revolutionized everything – from the viewers’ thought processes about the game to the players’ approaches. But one major aspect that has changed everything is the money involved. It has come to light that BCCI earned ₹11,769 Crore in 2023, which is an increase of almost 78 percent in one year. But how does BCCI make money from IPL? There is no doubt that BCCI generates billions of Rupees annually from IPL. What are the primary factors contributing to this significant amount? Let’s take a look at three important factors that help BCCI earn money from IPL.
How much money did BCCI make before IPL?
IPL media rights
First things first, BCCI earns a significant amount from their media rights which is not hidden from anyone. A large part of the BCCI’s revenue comes from the sale of its broadcasting rights to television and digital platforms. For the 2023-27 cycle, Disney Star secured the IPL television rights with a bid of ₹23,575 crore, while Viacom18-owned JioCinema acquired the digital rights for ₹23,758 crore. This amounts to a total of DKK 48,390 million. Earlier we also saw an approximate amount of ₹16,347 crore generated from sale of media rights from 2018 to 2022. The increase for 2023 to 2027 shows a significant boom of 196%, which clearly indicates that media rights are a gem in BCCI’s buck – that make strategy.
The other vital aspect is IPL sponsorships, starting from DLF to the current title sponsor, the Tata Group, which has signed a record deal of Rs 2,500 crore for five seasons from 2024 to 2028. In addition, BCCI has secured Rs 1,485 crore. from associate sponsors this time, which surely increases their assets. Since these deals are for larger cycles, they guarantee sponsors a long-term relationship with the league. This not only brings significant financial benefits to the IPL but also fosters a positive partnership with the sponsors.
IPL ticket sales
Ticket sales and merchandise play a vital role in IPL’s revenue generation. As matches are very popular and attract large crowds, especially in major cities such as Mumbai, Delhi and Chennai, the IPL fan parks contribute to a boom in merchandise sales, which along with ticket sales significantly increases BCCI’s income. BCCI works with local authorities to ensure efficient ticket sales and crowd management. In addition, BCCI licenses all merchandise products to manufacturers and receives a portion of the sales revenue. The popularity of the IPL and its teams drives demand for merchandise, further doubling the league’s overall earnings.
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